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Movie lovers looking for a cinematic home setup

Gamers seeking ultra-smooth, low-latency 4K gaming

Smart home users integrating Alexa/Google ecosystem

Families who enjoy multi-content viewing and advanced AI picture quality

4K AI Upscaling

Watch your favorite content in more brilliant detail. Our AI processor can take content and enhance it up to 4K resolution with 20 AI neural networks — all while maintaining sharp and smooth picture quality

Neo Quantum HDR+

Elevate your viewing pleasure with superb brightness and dynamically adaptive scenes in 4K resolution. Neo Quantum HDR+ is up to 2 times brighter than Neo Quantum HDR, delivering a more vivid color experience in a higher dynamic range like none other

HDR Brightness Optimizer

When there's bright daylight or ambient light in the room, our processor responds by enhancing visibility in dark scenes. That way, you can always enjoy clear, vivid HDR imagery with all the little details

FreeSync Premium Pro

Built on AMD FreeSync core technology to reduce stutter and screen tearing, FreeSync Premium Pro provides a true HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay

Motion Xcelerator 144Hz

Enjoy seamless visuals at incredibly fast speeds. Samsung’s unique dynamic refresh technology provides smooth motion performance for VRR games up to 4K 144Hz

Dolby Atmos

Enjoy a next-level surround sound experience that immerses you deep inside the action. With Dolby Atmos, it delivers multi-dimensional audio for unbelievably realistic sound

Object Tracking Sound Lite

3D surround sound with our virtual top channel audio allows you to be immersed in the audio experience